What MinutePitch and ExecProducer Can Do For You

Well, since my mention yesterday I got flooded with questions about my work with MinutePitch. So speaking as the CTO, here's my take on my tech. First, think Internet TV for biz communications.

Essentially, MinutePitch is a business service from Valux where you take raw video clips of pitches, special offers, commercials from a digital camera, send them in email and in a few minutes you have your own commercial pitches running with effects, logo, credits viewable on the Internet, and instant invites sent to your targetted customers to watch. No tools. No hassles. Just the finished video.

ExecProducer provides the backend production and support. We also contract to integrate our content and order management if desired, as with MinutePitch. Our partner doesn't have to do any technical integration of video or content on their site - that's our job since most people don't know how to support video streaming and Internet video, and the few hosting companies that do support it are pretty expensive and not always what they seem.

TV channels are private - so you have to know the name. This means lots of different stations are forming - such as my channel for ExecProducer's technology group.

Some of these programs and stations are personal ones, but there's also retail, bizplan, strategy, investment, marketing, analysis, inside sales ... you name it. People have lots of niche areas where they can talk for a minute about a topic or do a sales pitch. You have to get invited to view from the producer of the show, so it keeps audiences very select. The point is to focus the biz on the message and communications, and remove the technical hurdles to video creation, production, and deployment.