There are times when a seminar or conference or training session induces trepidation because the expectations are high. One questions whether it was worth the time to travel to the destination, wait to park in the wreck-a-lot, find the coffee urn empty, and then find a chair in the back where you can barely hear the speaker. All the while, slack messages are building up at home base. Is it worth it?
I’ve always found a reason to make the trip worthwhile – a small tidbit of knowledge, an off-the-cuff experience, an interesting speaker. Sometimes I run into an old colleague and we chat over lunch. Maybe even something *new*.
Then there was Google Cloud OnBoard San Francisco. This conference did not meet expectations. And given the stakes in the battle for the cloud between Amazon, IBM and Google, Google must excel. It did not.