Chatting with Jeff Jarvis of Buzzmachine on viral video after seeing him in the NYTimes. Viral is right. But old-line media types don’t want to get viral. They think it means “steal”. Or loss of message control. They don’t master it. They really should read Sun Tzu. They also don’t get that they’re increasingly dependent on the whirlwind of the Internet, networks, computers, and other technology. That it’s rapid response and message control by using the medium itself. Jeff’s right when he says “welcome to the future of TV”.
What else does he say. “There will need to be a Google of video — a means of helping people find what they want. And, no, that’s not just about creating a search engine. It’s about capturing the metadata we create when we watch and share things and making sense of it. It’s not trivial but it’s vital for without a great guide, we’ll never find the programming we want and this new medium won’t work. This video Google thing will be the next Google and TV Guide and it will be big. And I doubt that either Google or TV Guide will be the one to create it.”
Jeff’s right on the money. And metadata has been quite an ExecProducer obsession for several years. We don’t just do search for video – that’s too narrow and doesn’t leverage the medium well. We care about the metadata and the meaning. It’s the end-to-end production to deployment that’s key. Very difficult. Years of technical work. Operational system. Deep business model.
Last spring, I spoke with Larry Lessig about some of my work in scalable video production for community groups (see Massive Video Production Debut) with ExecProducer. His interest was in using the technique, not just for Berkeley alumni (Massive Video Production (MVP), Berkeley physics, and all that ) or business and marketing video (like MinutePitch), but for mass political communications movements. I hadn’t really thought about it, but I knew it could be done.
Turns out he was quite forward thinking about this. According to the San Francisco Chronicle today, “Interest groups, outspent nearly 16-1 and aiming to defeat the corporate-backed measure, e-mailed a cartoon mocking Proposition 64 to more than 200,000 Californians on Wednesday, hoping they’ll forward it to others and create an online stir”.
Problem is – if you don’t have the infrastructure end-to-end for production / email / deployment, the support on this will kill you. And people focussed on message don’t have time to learn everything about production and Internet streaming media. No cost to email doesn’t mean no cost to make sure people get your message. It’s more than just trying to email someone an ad and hope for the best. So how do you do on budget and make sure it’s good end-to-end?
Well, just for the end of the week giggles, this press release came in for an “interactive CEO Pitch ‘video blog’… For CEOs that want to create brand leadership in their market space and attract new customers, strategic partners and investors, the CEO Pitch videoblog is a very powerful tool. In essence, CEOs can leverage their time by making their pitch available at any time of the day from anywhere on the planet”. Sounds supersonic.
So, what do you get, really? Well, one Internet elevator pitch video plus a page to view it plus a “rate this CEO Pitch” button and a wiki for comments (uh, oh – don’t know if I’d like my pitch page scribbled on by self-appointed critics – let them get their own page). Still, sounds pretty good, but how much? $2,995US. Ouch.
Check out MinutePitch – Your Video Screen on the Web! from Valux, one of our ExecProducer partners. They offer five video pitches per month (because maybe your business isn’t stagnant but actually growing) done by you at any time via email (no appointments to keep or scenes to reshoot) with your own private page and program guide and email announcement list. It’s under your control – not someone else’s. Plus they offer professional guidance on how to improve your pitch. And it is a better value for your money.
But if you want to pay a lot more, I’m sure there are plenty of other people who’ll help you with that.
I’ve been hearing a lot about costs of running a datacenter these days, and how important it is to outsource even though administration and overhead of international contracts is not cheap either. I’ve been hearing about projects that were transferred out of the US only to die in a foreign land. Seems it would be cheaper to just abandon those projects, rather than slowly kill them.
But there are other ways to reduce the costs – especially for startups – you automate and use the Internet. As Tony Perkins says, “the costs of launching an Internet company have never been lower”. You’ve got customer acceptance, branding is cost-effective, and now over 50% of the domestic US Internet customer base is on broadband. It’s all about the service, and ease of use.
So the CEO is involved in SDForum, and they like to put together “speeddate” pitches, where everyone pitches to everyone else and then critiques them. But then you go home and forget what you said and what they said and don’t get anything out of that speeddate but a hangover…
So I did my speeddate pitch for them, but since I’m not an SDForum member, I did a video pitch instead. Like it? I did it today. And I don’t have to worry about forgetting my pitch – because it’s right here. Oh, and it’s also an anniversary gift for my husband – 19 years yesterday, 3 kids, and lots of companies. He just loves pitches. 🙂
Sony’s new Vaio Pocket doesn’t do video even though it’s got a 2.2 inch color screen. Instead, Sony fell back to images of album covers and photos. Why? According to CNnet, “I tend to think it’s premature to get into this market in the United States right now, because of a lack of video services,” said Mike Abary, Sony Electronics’ general manager of Vaio marketing.
But in Japan, it’s different. A version that allows video downloads is going to be introduced there shortly. But not in the good old USA. The reason is that the usual downloaded video – movies and TV shows – are just too long according to Ross Rubin, an analyst with NPD Techworld. “But I don’t see consumers having long sessions with these devices.”
So it’s not long movies or TV – it’s short clips and highlights, produced economically for the even smaller screen that is the key to acceptance. As CNet concludes “So service providers will have to be creative to offer video content in a way that is appetizing to potential users.” And this means massive video production to scale to meet this need.
Today I am scheduled to present my paper at 4pm on massive video production from work done with Berkeley at the ACM SIGCHI Advances in Computer Entertainment 2004 (ACE2004) Conference held this week at the National University of Singapore. The paper is entitled Lessons Learned in Massive Video Production (MVP) for University Alumni Outreach.
Abstract: In this paper, we describe lessons learned in creating a Massive Video Production (MVP) mechanism and filmography environment for the University of California at Berkeley. The goal was to provide a university department mandated to expand alumni outreach with personalized university-branded alumni VideoGreetings using a convenient and dynamic alumni outreach tool with modern multimedia production standards coupled with commonplace digital camera raw clips with no intervention on the part of the alumni coordinator and department other than editorial approval of the finished production. The actual mechanism consists of a hosted production engine, filmography and search environment, review and editorial functions, and subscription and protection.
Unfortunately, I had to inform the committee chair that I would not be able to present due to a death in the family today after several months of decline. So I am posting the paper in the hopes that others can enjoy it and send me comments at my website. I look forward to hearing from all those great people who I will miss today, and I hope they will understand.
Last month I wandered over to Stanford to have a cup of coffee and a chat with “Mr. Creative Commons” himself, Dr. Larry Lessig. My primary reason was to get some background for a book review and for an In the DataCenter piece.
Of course, I also wanted to meet the guy behind the Creative Commons license, as I’ve also had much to do with licensing and structure with BSD and Unix over the years – it’s “in the family” so speak.
It seems that time for speakers / posters is always too limited at conferences. Personally, it always seems I end up in some other room talking about my stuff and I miss a lot of the other presenters. Or sometimes I get major last minute work, and I miss a talk completely. And it’s really annoying.
Wouldn’t it be keen if anyone who is a speaker or poster presenter also had a 2 minute video synopsis of their work like an abstract produced and hosted on the Internet available for viewing? Of course, the first thing I’d hear back is “We don’t have the time at a conference – it’s rush, rush, rush.” Yah, we all know that.
Well, I’m beginning to make preparations for Singapore to talk to people about my paper Lessons Learned in Massive Video Production (MVP) for University Alumni Outreach on the yearlong trials of using Massive Video Production we created at ExecProducer to encourage alumni participation through produced video by students, faculty, staff, and alumni of the department.
Working with the Physics Department of the University of California at Berkeley, ExecProducer created an entirely new mechanism to subscribe, process, and approve up to 2,500 video productions viewable via the web internationally on a custom website, with links to news and information on endowments and donations. The trials were launched as part of former Chancellor Berndahl’s rejuvenation of the department after an official report critical of the future of the department was released.