AMD, the long neglected stepsister to Intel, has done marvelously well in recent years, primarily due to Intel’s “meltdown” of trust in their flagship processor products and Intel’s delays in shipping new competitive 10nm chips. Coupled with ineffectual senior management and poor board control, Intel, the darling of the Wall Street set, sat wallowing in management paralysis and a moribund stock price until recently.
Meanwhile AMD’s CEO Dr. Lisa Su has been instrumental in moving AMD from its Eeyore approach to life to that of a first-rate competitor in the chip space with its Ryzen, Radeon and Epyc product lines. Dr. Su has not only changed AMD’s attitude – she’s also changed the entire competitive landscape with bold technology moves and strategic partnerships with companies such as Microsoft. Having dealt with the earlier AMD in the 1990’s, where no one would make a decision and the C-suite was filled with ineffectual do-nothings, it has been refreshing to see capable management drive good engineering and product management.
In the last few years, AMD and Intel have swapped places. AMD, the driver in specialist processors, has gone full-bore into the vacuum left by Intel’s strategic blunders and broadened into general processors . Intel, in contrast, has made an old Intel revenue-enhancement approach “new again”, by taking their general processors and specializing them for specific markets.
But believing the grass is greener on the other side of the chip business comes with its consequent perils. Continue reading 2020 AMD and Intel: The Grass is Greener on the Other Side of the Chip Business