Fun Friday: We’re Just Collecting a Little Marketing Info, Please Just Don’t Move…

I’ve chatted on occasion about consumer issues like the built-in failure mode design of the non-titanium vaio (see Remember when “design” meant “reliable”). But these are primarily good tech designs gone bad for cost / supply reasons. What about when we make good tech go bad because we want it bad? Well, marketing people are exceptional at this, except when they get caught – then they yell and complain and say they didn’t understand the tech. Well, should we believe them? If you do, I’ve got a bridge I’d like to sell you.

Well, got another one for you. Speedstick is running a “win a roadtrip” contest. If you purchase a product, you have a pull-off sticker with a code. You go to the site, input your contest code under the peel-off label, and enter your personal info. So just to see how they run this little “contest”, I decided to visit the site and play exactly by the rules to see if they do. And would the answer surprise you? Maybe not…

Published by


Lynne Jolitz is a Silicon Valley OS pioneer, inventor, and startup founder.

Leave a Reply

Your email address will not be published. Required fields are marked *