Codecs, Codecs, Everywhere, and Nary a Lip to Synch…

Ever wonder what kind of codec the pros use when working with video. Well, first of all, they work with raw uncompressed video for all their production needs. Only when they’re finished do they convert, compress, and otherwise create the format required (and only then does it matter). So actually, the first thing a video pro does not think about is the codec. She thinks “what do I have to do to create a professional-looking video”. Codecs and formats are technical specifications for viewing using specific tools. They’re not the only thing or even the most important thing for an enjoyable viewing experience.

So what if a pro has to go back and fix up a problem, like a synch error in a sound effect? Well, if she needs to go back, she’ll go back to the raw video she’s carefully saved in state, and do her work rapidly and well.

But what if you’re not a video pro? Then this little sad saga of video woe from a Microsoft consultant and Cisco engineer is a good warning of what happens when you don’t do what the pros do…or pay a professional service like MinutePitch by Valux to handle it all for you.

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Lynne

Lynne Jolitz is a Silicon Valley OS pioneer, inventor, and startup founder.

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