The Limits to Internet Media is the Content

Fascinating little keynote at Imedia Summit by Lincoln Millstein, COO of New York Times Digital on the future of media.

Mr. Millstein sees “Big Iron Publishing” – the presses and paper and trucks and newsroom – as being nonscalable and noncompetitive compared to Internet media. Also, inventory of content is the burning limiting factor to encourage more interaction and stickiness with a site’s audience.

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