Things I Hate About the Net

Seana Mulcahy in today’s MediaPost talked about “Things I Hate on the Net”. Now, she’s not a techgal – she a marketing / branding babe – so among her listed items the usual litany of email scams, popups / popunders, spyware, broken / dead links, site registration, poor integration (what else is new), audio surprises (you know, those suddenly singing or talking little bursts when you’re on a conference call – it’s happened to me), and click-happy sites. Most of these are products of bad site design that are easily remedied – fire the marketing department and get a good designer. But some of these are tech-derived marketing inventions (surprise!) intended to exploit weaknesses and loopholes in our crazy-quilt Internet. We wouldn’t see much of the latter right now if a fundamental issue was resolved. And it’s actually a business mindset, not just a marketing or tech mindset.

So, “What do I hate about the net?” Simple – you can’t evolve anything new or tune something to get around problems, because everyone bets on failure and wants to exploit it for their own private purposes. I hear this all the time from technologists, inventors, and businessmen. “Take no risks”. And it’s betting on failure that spawns all these customer plagues today that Seana so loathes.

Published by

Lynne

Lynne Jolitz is a Silicon Valley OS pioneer, inventor, and startup founder.

Leave a Reply

Your email address will not be published. Required fields are marked *