Of course, any survey analysis is as good as the people who construct it. I did quite a bit of it in my youth, and I was very good at it, so I’m very critical of sloppy work. And since most people aren’t very good at survey analysis, they certainly produce some incredible howlers – especially about women and technology.
I just finished reading a Just An Online Minute… Sponsored Results Naïveté article and I fell over laughing at the “results”. What do they conclude? Simply that women aren’t as “confident” of their search ability as men, despite being just as successful (or not) in their searches as men? And somehow this humility reflects on women badly?