This column is absolutely right about “clutter” on the Internet inhibiting effectiveness. And Cory Treffiletti is right in stating no one cleans up the “old methods” when introducing new ones. I suppose we all have that problem.
But when marketing fails, technology sails. The success of firefox is 1) security (e.g. block tracking), and 2) no pop ups (no ad clutter). Whenever I deal with a “creative” marketing group that thinks the world is one big contextless contentless commercial, I always see a failure in the making.
As anyone serious in this biz knows, “it’s the content, stupid”.